The Girl Behind the Spots
Welcome to my blog and online portfolio. My name is Arden and I am the girl behind thefriendlygiraffe. While I am indeed a friendly giraffe, I’m primarily a mom, a runner, a wife, a freelance writer with an interest in just about everything and a digital marketer hoping to leave the world better off a little better than I found it.
My work as a writer began following my experience working in Tanzania as project assistant with a Canadian NGO. Writing for Youth Challenge International as a regular contributor to their bi-monthly newsletter, I branched into freelance writing (click here to see samples from my online portfolio), mainly content, for consultancies, film companies, and travel guides. While reviewing restaurants and cafes around Munich, I began to teach Business English to professionals within the pharmaceutical and engineering industries before pausing to pursue my graduate degree on the other side of the channel.
I dipped my fingers in PR before moving into the role of Outreach Manager with Verge Magazine. Working in an industry I love while promoting the concept of travel with purpose allowed me to continue to expand my reach as a communications professional and learn something new everyday on the job. Outreach was a great experience but after a year and a half, and some very itchy fingers later, I made the decision to dive headfirst into marketing, combining my love for development with my passion for bringing a voice to brands I love.
Today you’ll find me back in Toronto working in digital marketing for War Child, a charity committed to helping war-affected children reclaim their childhood. It’s the perfect way for me to combine my role as a mother with my my passion for charitable work and my inability to shut up.
Along came thefriendlygiraffe
A runner, a mother, a writer, however I try to define myself, in the end, I’m just me: a tall Canuck with a desire to discover the world around her, and a soft spot for mango-sticky rice. Can you blame me? I’m head over heels for the man I love and I’m eager to travel the world while growing in every direction. Up next on my list of things to do include mastering the German language and writing diligently in an effort to provide you with running commentary of all things that turn the neck of a friendly giraffe.
After moving around for a couple of years, I’m back in Toronto with my eyes set on the road ahead, this time accompanied by my wonderful husband, a toddler and a desire to re-discover the Canada I left behind.
Need a writer? Contact me for rates and additional samples.